Business Development and Marketing

Over the past few years, businesses all over the world have become aware of the importance of business developers. They recognize the value they bring to the organization. 

 

If you are seeking a business development consultant that will support you to make the right decisions, in turn leading towards growth of your company, we are there to provide you with consultancy of high quality, relevant, timely and accurate, tailored to the clients' needs.

 

We provide a number of necessary services to our client which can be summed up in three main components:

 

  • Business Development Activities
  • Enhancing Public Image
  • Increasing Market Exposure

 

Our business services include marketing research, market research reports, project-based consulting, business and marketing plans, plan consulting and writing, high-level retainer consulting and company registration.

 

Preparation and Presentation of Training to Rural Business Service Providers
Location Client/Donor Start End
Armenia USAID ASME Project November, 2005 June, 2006

Narrative Description of the Project:

 

The International Bank for Agricultural Development (IFAD), in cooperation with the Government of Armenia, is in the process of launching the Rural Areas Enterprise Development Project. One objective of this project is to increase the availability of credit funds to farmer and enterprises operating in the Marzes. For this purpose a capacity building program was initiated for private rural business service providers (RBSPs) to enable them to provide fee-based services to farmers and business people in the regions which are the intended beneficiaries of the credit program.

 

Description of Services Provided by VISTAA Staff:

 

  • Preparation and presentation of Training Modules to the Regional Business Service Providers on the following topics
  • Market research techniques
  • Basic Bookkeeping
  • Cash Flow Modelling
  • Business Planning
“Agricultural Trainings for Loan Recipients”, UMCOR Aregak Micro-Credit
Location Client/Donor Start End
Armenia Aregak Micro-Credit Program March, 2002 May, 2006

Narrative Description of the Project:

 

The global objective of the Project is to assist women loan recipients of Aregak Micro-Credit program in Nagorno-Karabagh to profitably invest the money in high-value agriculture. Rural women of NK are mainly engaged in agriculture which is a very risky area. Most of them lack knowledge and skills in running profitable agriculture. This training program is aimed at upgrading women’s knowledge and skills in the such areas as:

 

  • Livestock breeding
  • Poultry Production
  • Pig Production
  • Veterinary services
  • Beekeeping
  • Basic Bookkeeping
  • Cash Flow Modelling
  • Dairy Production
  • Crop Production
  • Vegetables Production
  • Greenhouse Production, etc

 

Since the central task of the project is to create gender balance in the business area of NK, the training participants are women. The project provides easy access to credits, thus setting up new opportunities for women in rural areas. Training sessions designed specifically for women auditorium make a good floor for the establishment of a new business layer composed of women, who produce high value agricultural products and create favourable livelihood for their families.

 

Description of Services Provided by VISTAA Staff:

 

  • Preparation of a training portfolio on major areas
  • Preparation and publication of training materials
  • Delivery of trainings with the implementation of practical work and visual materials
  • Post-training evaluation
  • Other additional functions
Agricultural SME Trainings
Location Client/Donor Start End
Armenia AED Armenia November, 1998 November, 2001

Narrative Description of the Project:

 

SMEs in Armenia face a wide range of obstacles for development and growth. Many site issues related to taxes, corruption, legal and financial aspects are key impediments to growth. Agricultural SMEs not only face these broader issues, but also have additional issues that can only be identified in rural communities. Agriculture is forever changing and modernizing structure throughout the world, and those countries that do not adapt to the changing environment will have little opportunity for success.

 

As a result of preparatory investigation, VISTAA identified four (4) areas of training that could immediately address the issues facing agricultural SMEs. The individual areas included diary processing, bookkeeping, fruit processing and storage, and livestock care. A break down in government institutions, research facilities, and the educational system has left these enterprises without access to new technologies and information. The adjustment to a market economy has left many without the proper skills to operate in a market environment. VISTAA specialists shared their knowledge and experience working with SMEs for years, addressing the needs of SMEs and provided them with training they could use immediately.

 

Description of Services Provided by VISTAA Staff:

 

  • Training needs assessment
  • Identification of target groups
  • Preparation of a training portfolio on 4 major areas
  • Preparation and publication of training materials
  • Delivery of trainings with the implementation of practical work and visual materials
  • Verification of training topics and training impact assessment through pilot research
  • Resolution of logistical issues related to training
  • Coordination of training program in training venue
  • Post-training evaluation
  • Other additional functions